The Trafalgar Group delivers its polling questionnaires utilizing a mix of six different methods:
- Live callers
- Integrated voice response
- Text messages
- Two other proprietary digital methods they don’t share publicly.
The company utilizes short questionnaires of nine questions or less based on their perceptions about attenuated attention spans and the need to “accommodate modern busy lifestyles.” According to Cahaly, the firm’s polls last one to two minutes and are designed to quickly get opinions from those who would not typically participate in political polls.
The firm has also pioneered methods to deal with what they describe as “Social Desirability Bias” in order to get at what a poll participant’s true feelings are in situations where they believe some individuals in a poll are not likely to reveal their actual preferences. In their view, this included the 2016 Presidential election and the 2018 Florida gubernatorial election.